> < Uptown Residences

 

The Project
Uptown Residences is located within Uptown Damansara, an urban renewal development consisting of commercial, serviced apartment, residential, retail and public space. It features 380 stylish and modern urban homes in two towers:  Family Tower for larger families and Lifestyle Tower for young urban professionals.

Our Take
We developed the marketing materials for the launch, encompassing logo identity, print materials, directional signage, and sales gallery wayfinders and environmental graphics. Overall colours and graphics are young and energetic. The logos were finished with a mirror stamping effect in two distinct colours—one for each tower, namely Family and Lifestyle.

 

 

 

 

 

 

 

 

 

Logo

 

 

Marketing Brochure

 

 

 

Hoarding & Billboard
 

 

 

Wayfinding

 

 

Sales Gallery